With an aim to give back to Mother Earth, a percentage of all our sales are trunk-marked to go towards supporting organisations that provide for elephant welfare and sustainable development.

Giving Back

We love to support our Ele-friends, our gentle giants, with a huge heart!

Nurture by Anita is currently engaged with Wildlife SOS Mathura Elephant Care Centre, on an ongoing basis and has also supported organisations such as Sheldrick Wildlife Trust, Kenya in their efforts towards the rehabilitation of these Gentle Giants.

We have been privileged to adopt orphaned baby elephant Esoit at Sheldrick Trust (in 2021); Pari (in 2022) and Holly (in 2023) at Wildlife SOS Mathura, and provide for the ongoing care and rescue of many others.

With the love and support of the Nurture Community, we were blessed to assist Wildlife SOS with financial support needed in the rescue of Laxmi, an abused and malnourished elephant from M.P.

With Love, Always

Our founder, Anita with Ele-Pari at Wildlife SOS Mathura, India

When you buy a Nurture by Anita product, you help bring our dear Ele's home - back to Nature.

Thank You for your Love & Support.